The book is the definitive guide to prospecting. It’s jam-packed with principles, wisdom, and specific suggestions that get real-world results. Russ McNeil learned how to prospect the hard way—lots of trial and error. It took a long time for him to uncover the powerful content in this book. In Prospecting Rules!, he shares what he learned without holding anything back. Now, you can learn to master the skill of prospecting without making the same mistakes.

This book takes a subject that is seldom addressed at all and turns it into a step-by-step goldmine. Every aspect of prospecting is covered, from how to start a conversation, to bringing up the subject of opportunity, to asking for the phone number, to the follow-up conversation. Russ’s appealing sense of humor is woven all through the book, so this is one book that you will enjoy reading.

Most importantly, the information is this book is easy to use and easy to duplicate. You will want your entire team to read this one. It’s a game-changer. Perhaps that’s why it has been endorsed by so many of the respected icons in our industry.

This book comes signed by the author and personalized to you.