Preening is the act of grooming oneself. It is highly contextual and it’s culture dependent. Birds and mammals preen themselves often. By fine-tuning our knowledge of the preening process, and being more aware of the specific signals or lack of signals sent or absent,

we can use this nuance of Non-Verbal Communication to our advantage in sales, in negotiations, and in our personal lives.

Here are four key preening-related issues you’ll want to always keep in mind:

Physical Attraction: We all know this intuitively, yet depending on the social setting, our self-awareness, and even our culture, the specific act(s) of preening vary widely.