When you’re in direct selling, you have a lot to do. You have parties to book and plan, leads to follow up on, opportunity interviews to do, orders to enter... the list goes on. When you consider adding social media to the mix, it can feel overwhelming. After all, you’re already filling every hour of the day. How do you take advantage of all the benefits of social media marketing without allowing it to take over your life?

Here are some tips to make it easier.

Start with a strategic plan.

Before you begin blogging, tweeting on Twitter, or meeting people on Facebook, make a marketing plan for your business.

What are your goals? Who are you trying to reach? Why? What problems can you solve? By being specific and strategic about what you hope to accomplish, you’ll make sure all your social media efforts will bring you the maximum return on your investment.