Develop relationships.
Developing relationships is one the main keys to being viewed by others as worthy to know, and desired to be around and to do business with. So many people today have their sights set upon themselves and it comes through as self centered and not caring about the people they interact with. When you truly care about others, people naturally are interested in learning about you and what you do.

It is so rare today that someone would be focused upon anything but themselves, but looking away from yourself and focusing on the people you interact with, is the easiest and the most natural way for people to pay attention to you and your business.