A blog is much like a personal website only its focus is more of a personal journal for anyone who chooses to read it. A blog can be a wonderful complement to your personal website, newsletters, articles, and overall building your personal brand online or in some cases people are actually using a blog to serve as their personal website.

Blog writing centers around specific topics related to a target market.

Each post contains personal thoughts, experiences, resources, training, or coaching relevant to that topic. The key is to develop a style of writing and anyone can do it.

When I started online in 1996 I had no degrees or writing experience. Instead of thinking about it, I just dove in and wrote about my personal experiences, even way back in the late 90’s before blogging became popular. Today I'm a published MLM author. Who would have thought?