If you have heard me talk about leadership at all, you will know that I have a very simple definition of Leadership.

Leadership is simply: Influence. That’s it. Simple. When you lead, you influence.

To lead others is to influence them through various means to follow you to your vision of a preferred thought, belief or action.

One of the key ways to do so is to increase your ability to persuade people.

Now, at first glance you may do as many do and think of persuasion as simply a verbal plea or argument (in the positive sense of the word) that seeks to change someone’s mind. I want to focus in on what I believe to be a much more well rounded view of persuasion, one that has been around for many hundreds of years, and which, when applied, will increase your ability to persuade others, or influence them.