We all know that belief is important. Belief can keep us going when things look bleak or are frustrating. Belief helps us put our feet on the floor in the morning even when we might want to hide under the covers.

Yes, belief is important. But…

It makes me shudder when someone isn’t doing well in their business, and it is passed off as “not enough belief.” Belief is certainly important, but it is not the whole enchilada.

Too many times, I hear people extolling the virtues of “belief” as though that is all it took to make a business run. Not so.


Further, I would argue that sometimes belief can be part of the problem. Regardless of how important belief is, like most things, if it is over inflated and wrapped too tightly around things it can be a problem. Yes, I know I am on thin ice here taking such a hard look at belief. But hear me out.