If you want to differentiate yourself, in both your professional and personal lives, look for ways to think, be, say and do things differently.

This is one way to attract people to you. This is also how you attract people who will stay with you!

And doing this is not difficult. It's simply a question of talking with people differently and applying some simple, and profound, principles. Here is an example of what I mean.

The Training VP of a major corporation was talking with me about how his company had a program that focused on respecting its clients and potential customers. This was reinforced with posters and ceiling hangers which were very evident in the office.