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Home  »  Issues  »  September 2008  »  Article by Michael Oliver  1887
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Your Products Are Worth What They Are Worth!
Do you discount your products (and yourself) by justifying the price when someone asks you how much it is? You might be doing both yourself and your customer a disservice.
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Issue: September 2008
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Michael Oliver
Michael Oliver
Author Since September 2005
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I went into the pharmacy the other day to see whether they had a nutritional supplement that would replace the one I had forgotten to bring with me.

After narrowing it down to two brands I took the one that had the ingredients I was most familiar with. It had the highest dosage as well.

Just to confirm I was on the right track I then deferred to a higher authority… the pharmacist… and asked his opinion. He closely scrutinized it and said "Yes that's the best there is here but you know, it costs a lot more than the other one"!

PARDON ME?

I didn't ask him if it was the cheapest, I asked him if it was the best. He made the assumption that I wanted something I didn't ask for. He also assumed that I had not looked at the price. He may have even assumed I might not be able to afford it!




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On Monday, September 1, 2008 by Lisa Latimer
Thank you, Michael. There are plenty of people out there who want the best in nutritional supplements or skin care or some other product and who don't mind paying more for them. Asking questions based on depth of need and level of desire are key things to keep in mind always whether you're talking to people face to face, on the phone or on the internet.
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